‘Berry Culture’, the Holding Company of the New Concept BerryStore, Attracts Strategic Investment of Subox, a Blockchain Music Platform

On the 13th, ‘Berry Culture’, the holding company of BerryStore, a new concept funation platform with celebrities, announced that it will engage in a strategic investment of ‘Subox’, a creative artist social music platform.

Subox is a social music platform for creative music artists. The platform automatically registers music copyrights that can’t be forged, protecting artists’ music copyrights. It provides an unlimited streaming service without a 1-minute preview, and consumers can pay to download songs they want. Furthermore, through real-time radio broadcasting and social media community, unknown creative artists can gather in one place to build a diverse fandom culture.

Subox was created due to the lack of music platforms for artists who are not professional singers or a part of an entertainment company, targeting the copyright-free music market, which accounts for about 90% of music worldwide in the current market. In addition, Subox plans to develop service functions that can create a competitive new play culture for creative artists on the official release date.

Berry Culture, the investment company, revealed, “We determined that the Subox platform is valuable in targeting an online music market that hasn’t been currently released in Korea and that the market scale isn’t small. As a result of directly observing the entire process from Subox’s early establishment to platform development, we believe the Subox team can bring a ripple effect in the music market, and we plan to support it in areas such as marketing and content actively.”

Meanwhile, BerryStore, for which Berry Culture is the holding company, currently has participation from numerous celebrities and is contributing to the practice of good-hearted influences on society as a whole. Details are available on the BerryStore website.