Berry Culture, the Holding Company of ‘BerryStore’, Appoint of New CEO Bae Lee

On May 21, Berry Culture, the holding company of BerryStore, appointed Bae Lee as the new CEO.

CEO Lee is from Emory in the U.S., the university that Barry Silbert, the pioneer of venture investment is also from, and recently gained popularity in the Korean market as DCG, which he directly operates, recently attracted investment from Gopax, a Korean exchange.

As the new CEO of Berry Culture, he announced that he plans to expand the business worldwide and actively cultivate a new corporate culture internally.

In addition, he revealed that Berry Culture will present a diverse donation culture that celebrities and the public can participate in and promote content that everyone can easily enjoy this year on the BerryStore platform based on new ideas.

CEO Lee said, “We’re going to focus our energy on BerryStore to mobilize all the infrastructure needed to present a new culture that anyone worldwide can participate and enjoy. We hope you will pay attention to and participate in BerryStore, which will exercise good-hearted influence through various activities in the future.”